It’s better to have one email subscriber from a hundred visitors than zero.
I’ve long maintained that it’s important to keep increasing your email list. No matter what business you’re in, having a growing email list will always be an asset to drive customers, visitors, and future leads.
While there are a lot of ways to drive optins, and I’ve already talked about one of my favourites, solo ads, as well as other paid advertising. Today, I’ll talk about a not-so-unique method which literally guarantees success.
I ran this personal blog for several years. I didn’t have any optin form on my blog, hence none of my posts – no matter how engaging they were – weren’t adding to my bottom line. Sure, I could drive some sales by putting links to my products in my blog posts. But I wasn’t capturing any email addresses.
Essentially, I was losing out on all the visitors who found my site through the search engines or social media. Later I realized, I should squeeze every visitor’s real worth and the best way to do that was by embedding optin forms on this blog.