OptinLabs – Our Latest Software Venture


Anik and I were discussing on the possible ways to increase optin rates since we had noticed a steady drop from our own optin pages. We need a future-proof solution that would help us and others – hence OptinLabs was born.

OptinLabs is a suite of email tools, which in it’s current state consists of:

  • Quizzes
  • Browser Push Notifications
  • Split Testing

Our goal was to create a massively easy-to-use UI with only the most important bells-and-whistles.

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15 Minute Hack To Get Subscribers Via Your WordPress Blog

Get subscribers via Wordpress blog

It’s better to have one email subscriber from a hundred visitors than zero.

I’ve long maintained that it’s important to keep increasing your email list. No matter what business you’re in, having a growing email list will always be an asset to drive customers, visitors, and future leads.

While there are a lot of ways to drive optins, and I’ve already talked about one of my favourites, solo ads, as well as other paid advertising. Today, I’ll talk about a not-so-unique method which literally guarantees success.

I ran this personal blog for several years. I didn’t have any optin form on my blog, hence none of my posts – no matter how engaging they were – weren’t adding to my bottom line. Sure, I could drive some sales by putting links to my products in my blog posts. But I wasn’t capturing any email addresses.

Essentially, I was losing out on all the visitors who found my site through the search engines or social media. Later I realized, I should squeeze every visitor’s real worth and the best way to do that was by embedding optin forms on this blog.

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24 Awesome Ways To Monetize Your Email List

So you have an email list. What now?

There’s a lot of talk about list building and the five hundred ways to build your email list.

And I agree. You definitely need to have a big email list if you want a consistent revenue stream and a fan following. It starts of slowly and the more you get into it, the more your list grows.

Email Marketing is the future and there’s no denying that.

But I haven’t heard many people talk about list monetization and how to maximize your revenue with your existing email list.

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Solo Ads – The Definitive Guide

Solo Ads - The Definitive Guide

When it comes to traffic, you need THREE things: Quality, Quantity, and Targeted

I’ve dabbled around with hundreds of traffic sources, which include but are not limited to Social Media, SEO, FB Ads, Adwords, BuySellAds, 7Search, PPV, CPA, Stumbleupon, Reddit, Solo Ads… you get the point.

Not all traffic is equal. I have had hundreds of failed campaigns, hundreds of successful campaigns, and I’ve come to realize that some traffic sources are just not worth it.

Of course, it’s not just about the traffic. Your landing page matters. Your offer matters. Copywriting, trust, and proof matter.

But what happened is, over time, I’ve developed a taste of knowing what traffic source to use in which funnel.

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