Anik and I were discussing on the possible ways to increase optin rates since we had noticed a steady drop from our own optin pages. We need a future-proof solution that would help us and others – hence OptinLabs was born.
OptinLabs is a suite of email tools, which in it’s current state consists of:
- Browser Push Notifications
- Split Testing
Our goal was to create a massively easy-to-use UI with only the most important bells-and-whistles.